Key Design&Art 2 min read

We Were Guests on İşkolik: Talking Digital Transformation and Our Design Vision

Fehmican Yeşilyurt smiling in the Business Türk Channel studio in front of a wall of television screens, with the channel logo in the top right.

Key Design&Art talked about how the web design sector is changing, the need for digitalisation after the pandemic, and its projects at home and abroad on Business Channel's İşkolik. In the interview with Fehmican Yeşilyurt we share our client-focused way of working, our flexibility in design and our principle of delivering on time.

The Key Design&Art team was proud to appear on İşkolik, a business programme on Business Channel that follows the pulse of the industry. Our founder Fehmican Yeşilyurt joined the broadcast, where we covered a good deal of ground: how the company started, where web design is heading, how digitalisation needs changed after the pandemic, and the projects we run outside Türkiye.

The “New Normal” After the Pandemic and a Türkiye Going Digital

One of the topics we spent most time on was how businesses are going digital. Corporate web projects and e-commerce infrastructure used to be something only large companies invested in; today they have become a necessity even for the smallest boutique business.

We described how we support brands through that shift under two headings:

  • Web solutions across the board

    From e-commerce stores to corporate sites and bespoke blog projects, we build high-performance web architectures that fit the need at hand.

  • Building a brand identity

    Logo design together with digital and printed material, so a brand carries itself professionally in the digital world.

A Client-Led Approach and Flexibility in Design

Every brand has its own story, its own expectations and its own vision. On air we spoke openly about how we handle requests that differ wildly from one another. One project calls for minimal, modern lines; the next turns out colourful and full of movement. What motivates us most is blending what the client asks for with our own creative work until the final project is right.

The One Rule That Does Not Change at Home or Abroad: On-Time Delivery

As we said on the programme, technology and design have no borders. Key Design&Art serves web development, graphic design and architectural consultancy requests from abroad to the same standard as the work we do inside Türkiye.

Wherever the client is, we shared the working principle that matters most to us:

Deliver the project exactly on time and flawlessly, without ever exceeding the deadline we committed to.

Watch the Full Interview

You can watch the whole Business Channel İşkolik interview on our YouTube channel, where we go through our design vision, our working principles and our plans in detail.

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