Brand Identity and Corporate Graphic Design

What Graphic Design Covers

We do not see brand identity as logo design alone; colour, typography, iconography, documents and digital interfaces are handled as parts of the same visual system. Depending on what is needed, the scope is shaped anywhere from a core identity piece to a full design system.

• Logo and Brand Identity

  Alongside the primary version we produce horizontal, vertical, single-colour and negative logo variants. We design a structure that keeps the logo legible wherever it is used, and consider it at sizes from a favicon up to signage.

• Typography, Colour and Icon System

  We do not simply pick a typeface and a colour for the brand; we build a visual system that sets out how those elements work together. Primary, supporting and state colours are defined, along with the type scale and the basic icon rules such as stroke weight and corner treatment.

• Corporate Document Design

  We also design corporate material such as business cards, letterheads, envelopes, presentation templates, proposal layouts and email signatures. Editable templates are delivered so that new documents can be prepared within the same visual system.

• Interface and Design System

  Carrying the brand identity into websites and product interfaces, we turn colour, spacing and typography decisions into design tokens. The default, hover, focus and disabled states of buttons, forms and links are defined, and light and dark surface decisions become part of the system too.

• Social Media Design

  We build design systems for social media posts, profile and cover images, announcement templates and different content formats. The preview images that appear when a link is shared are designed within the same visual structure.

• Print and Digital Applications

  For print work we prepare CMYK separation, bleed and trim allowances, and produce files that meet the printer's requirements. The same visual assets are prepared separately for digital use at different sizes and in different formats.

From Brand Guidelines to a Design System

We treat brand guidelines and a design system as two structures that complement each other but do different jobs. The guidelines define brand decisions such as logo usage, clear space, colours and typography. The design system turns those decisions into the colour, spacing, typography and component rules that a website and a product interface can actually use.

On projects where the team that creates the brand identity also takes on the interface design, we keep the continuity between these two structures. Colours become interface variables directly, typography decisions become the type scale, and component states become defined visual rules. That way no design layer has to be carried by hand between the brand guidelines and the digital product.

We apply the same approach to everyday design decisions. Colour choices are assessed for text and background contrast, font licences are checked separately for web and application use, and logo variants are tested at different screen and physical sizes. If a colour is not suitable for a particular use, we define which surfaces and uses it belongs to rather than replacing the colour.

The Design Process

1. Discovery and Brief

   We review the existing logo, source files and corporate material, and assess where the brand appears and who it meets. At the end of the call the scope is defined in writing, making clear which design items are included and which are not.

2. Direction Work

   Rather than committing to a single design direction, we prepare different visual approaches and reference boards. The visual direction is agreed together before detailed design begins, and we go on from the approach chosen.

3. Refinement

   In the chosen direction we develop the logo variants, the colour palette, the type scale and the first applications. Revisions are handled at this stage, and the changes made are explained along with the design decisions behind them.

4. Application

   We carry the brand identity into corporate documents, websites, product interfaces, social media content and print applications. Each medium is treated as an application of the shared visual system rather than a separate design.

5. Delivery and Handover

   Source files, the brand guidelines and editable templates are gathered into the delivery package. The transfer of usage rights and the scope of delivery are defined explicitly in the contract, and the timeline and revision scope are settled at the proposal stage.

What Is Delivered and Usage Rights

The scope of delivery is set out item by item before the project starts. Depending on what is needed, a typical delivery package contains the following material:

• Vector source files: AI, EPS, SVG
• PNG, JPG and WebP exports for digital use
• Horizontal, vertical, single-colour and negative logo variants
• Favicon and app icon sizes
• RGB and CMYK colour values
• Brand guidelines: logo usage, clear space, misuse examples, colour and typography rules
• Editable corporate document and social media templates
• Colour, spacing and typography tokens for websites and product interfaces

The transfer of usage rights is defined explicitly in the contract. After delivery the source files and the agreed material stay with you; if another team is going to carry the brand forward, we hand over everything they need.