For Başarı Elektronik we designed a corporate website built around the Başarı Holding background, the brand portfolio in mobile communications, the HMD-Nokia and Panasonic products and the technical service operation.
On the Başarı Elektronik project we brought the company's mobile communications history, running from 1989, its current product portfolio and its service operation together in one place. We treated the Başarı Holding connection as a substantial part of the corporate account, and made the Nokia, HMD, Panasonic and other brand relationships visible inside the product structure.
We divided the information architecture of the site by what different visitors come for: getting to know the company, looking through the products, or reaching technical service information. Product categories, brand information and corporate content were drawn apart from one another while we built a plain navigation structure.
Scope of Work
- Başarı History
We carried the company story from 1989 onwards into a digital account, together with its progress in the mobile communications sector.
- Brand Portfolio
We placed the HMD-Nokia, Panasonic and other brand relationships in their own information areas within the product structure.
- Product Presentation
We presented the products so that brand, model and principal features can be examined together.
- Technical Service
We built the technical service offering as an independent subject, held apart from the product experience.
- Başarı Holding
We made the standing of Başarı Elektronik within Başarı Holding visible inside the corporate content.
- Product Categories
We organised the different brand and product groups into a category structure that visitors can explore easily.
Outcome
We combined the mobile communications history of Başarı Elektronik, its Başarı Holding connection, its brand portfolio and its technical service operation on a single digital platform. By relating the HMD-Nokia and Panasonic products to their own product categories, we let visitors reach both company and product information over the same web experience.
