For Mindback we designed a multilingual corporate finance site that holds accountancy, financial advisory and audit services in one place.
On the Mindback project we made a spread of financial service areas easier to follow inside one digital structure. Accountancy, advisory and audit form the spine of the content model, while specialisms such as financial reporting, strategic planning, R&D and Technopark processes are tied to the services they belong to.
We laid out the information architecture so that somebody looking for a financial service reaches their own subject directly. A restrained visual system carries the corporate narrative, and both languages open from the same model. An AI module built into the back end also runs sector research every week and adds the results to the platform as content automatically.
Scope of Work
- Accountancy
We arranged bookkeeping, tax filings and financial reporting as one of the core areas of practice.
- Financial Advisory
We gathered strategic planning, corporate funding and international expansion under the advisory structure.
- Audit Services
We set out internal audit and independent audit as two distinct subjects rather than one heading.
- R&D Support
We made R&D and Technopark processes visible as specialisms connected to the financial services.
- Corporate Content
We related the service approach of Mindback, its company structure and its fields of expertise to the main content system.
- Multilingual Structure
We opened the Turkish and English versions from one and the same information model.
Outcome
We brought the accountancy, advisory and audit services of Mindback together under a shared digital structure. By relating the financial services to the specialisms behind them, we turned both the scope of the work and the shape of the firm into content that is easier to take in.
