For GFY Plaza in Istanbul we designed a multilingual web experience built around the identity of the building, its office space, its technical infrastructure and its corporate services.
On the GFY Plaza project we gathered the physical qualities of this Istanbul business centre and the services it offers under one digital structure. The information architecture was formed around the headings visitors actually look for: the building itself, office space, central location, security, technical infrastructure and management services.
We shaped the design language to support the corporate, contemporary character of GFY Plaza, and developed a navigation system through which a visitor reaches what they need to know about the offices and the plaza services directly. The two languages run on the same footing, making a single multilingual web experience.
Scope of Work
- Plaza Identity
We gave the Istanbul business-centre standing of GFY Plaza and its corporate identity the lead position in the main content structure.
- Office Space
We set out the office options so that they can be weighed against different tenant needs.
- Central Location
We made the Kadıköy and Istanbul connection visible together with transport, surroundings and location information.
- Technical Infrastructure
We structured security, technical support, access and building services as topics that stand on their own.
- Management Services
We offered administration, reception, cleaning and support services as parts of the plaza experience.
- Multilingual Structure
Turkish and English rest on shared foundations, so a page opened on one side has its place waiting on the other.
Outcome
We made the business-centre identity of GFY Plaza, its office space and its service structure easier to grasp in a digital setting. Location, technical infrastructure, management and office information were folded into one content system, so a visitor gets to what they need more directly.
