For Rotha Grup we developed a four-language website setting out the North Macedonia base of the company, its work in the Balkan market, its cleaning and cosmetics production and its logistics services.
On the Rotha Grup project we made the trading structure between Türkiye and the Balkan market easier to follow in a digital setting. We handled the company's standing in North Macedonia together with its production work in cleaning and cosmetics, and built the logistics services into a section that stands on its own.
We set the site up so that visitors from different countries can look through what the company does in their own language. Macedonian, Albanian, Turkish and English were united in the same navigation structure, offering regional activities, services and corporate information inside one shared digital system.
Scope of Work
- North Macedonia
We placed the North Macedonia base of the company and its standing in the Balkan market high in the content architecture.
- Cleaning Products
We built the products and the production work in the cleaning sector into a section that carries its own heading.
- Cosmetics Production
We related the production work in the cosmetics sector to the company's other fields of activity.
- Logistics Services
We offered logistics and freight handling as an independent subject.
- Balkan Market
We made the commercial link between Türkiye and the Balkan region the axis of the brand account.
- Four Languages
We made all four language versions reachable over one and the same system.
Outcome
We drew the North Macedonia based operations of Rotha Grup, its standing in the Balkan market and its production structure onto one digital platform. Cleaning, cosmetics and logistics were kept separate while four languages were united in a shared information architecture, so an audience in any of them can find its way without help.
